Optics Signs Blog | Tips on Business Sign Design and Marketing

How to Choose the Right Vinyl Banner Sizes

Vinyl banners are the go-to option for businesses thanks to their affordability, ease of set-up or installation, durability, and portability. They can be used both indoors and outdoors, and the marketing applications are limitless.

These Are the Best Fonts for Your Promotional Signage

When it comes to choosing the best fonts for your signage, everyone’s preferences are subjective – but there are a number of universally-accepted design principles to remember when picking the most effective promotional signage fonts.

6 Best Practices when Using Pop-Up Tents for Marketing

With spring and summer just around the corner, it’s tent season everyone.

Have You Thought About Inclusive Signs for Your Business?

You’ve got your storefront sign. You’ve got a handful of sales and promotional signs throughout the store. Directional in-store signs are all thoughtfully placed around your brick-and-mortar store to make navigating your store easy for customers.

Convey Your Company Culture with Creative Office Signage

Cultivating a positive and welcoming company culture can be done in other ways besides team lunches or happy hour on Friday (not that you should cut back on those things either).

4 Types of Retail Signage Every Store Needs

Every successful brick-and-mortar retailer will tell you that you can’t get more customers and drive sales if you’re going unnoticed to passerby.

Trade Show Must-Haves to Drive Foot Traffic

Trade shows are some of the best opportunities businesses have of generating some clout around their brand, allowing you to make new personal connections and potentially new customers.

Are Your Signs Turning People Away?

When executed correctly, utilizing business signage to guide or encourage passerby can be effective in getting more feet shuffling through your store’s doors.

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