Optics Signs Blog | Tips on Business Sign Design and Marketing

How to Make the Most Out of Wayfinding Signage

Wayfinding signage is essential for businesses, retail stores, and events to help people find the most effective and efficient way to navigate a space. We see wayfinding signage everywhere – on streets, in shopping malls, on school campuses, and in airports. But how can you make the most of it in your business, event space, […]

Custom Car Magnets: The Perfect Temporary Advertisement

Advertising on your work or personal car is a great way to increase brand awareness. Not many people have car magnets in Canada and therefore your vehicle can stand out amongst the sea of black, white, and grey cars we see on the roads every day. Less permanent than car decals, car magnets make the […]

Funny Billboard Fails- How Not To Do Outdoor Signage

If you have the funds in your marketing plan, well-placed billboards can be a great brand recognition platform. They’re enormous and catch your attention whether you’re trying to notice them or not. Since most people will see them while on the road, keeping the ad short and sweet is essential, as you only have a […]

How to Elevate a Presentation Centre Through Real Estate Signs

As Canada’s housing development market continues to boom, it can seem like a new presentation centre is around every corner. There is stiff competition out there, and you need to ensure your development is standing out amongst the rest. This means your marketing strategy to entice potential buyers needs to be creative and executed flawlessly. […]

3 Unique Ways to Use Neon Signs

Neon signs can be an attractive focal point in a workplace for both customers and employees. These spectacles for the eyes immediately grab people’s attention. Neon signs can be used in prominent places, such as displaying the name of your store or business or for exhibiting important information, like in the OPEN sign we see […]

6 Custom Laptop Decals to Spice Up Your Workday

When you’re working in an office, it can sometimes feel like it’s hard for people to get to know the real you. In school, we used to be able to express our personalities through our appearance. We could wear funky clothes, concert t-shirts, or dye our hair in four different colours. The business world is […]

5 Signs Your Business is Reopening (Literally)

As BC enters Phase 3 and people begin to wander out within the province, you may be hoping to catch their attention as they pass by your newly reopened store or restaurant. Business reopening signs are widespread at the moment, but there are a few things you can do to make sure you’re turning heads […]

Office Signage for a Post-COVID World

As we look to the future of the “new normal” world, you might often wonder what it will look like to return to life in the office. Many of your employees may want to rejoice in the quiet of an office where their kids aren’t trying to attend all of their business calls or their […]

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