Optics Signs Blog | Tips on Business Sign Design and Marketing

Three Business Decor Ideas to Boost Your Location’s Look

Whether you’re decorating your first brick-and-mortar location or it’s time to refresh your business’s look and feel, it’s easy to run out of decor ideas. If this is how you’re feeling, don’t give up! Here are our top business decor ideas and business signage ideas to help make your location welcoming. Business Decor Doesn’t Have […]

Our Top Tips for Retail Signage in 2022

For some, the holiday season whizzes by in a frantic frenzy of activity. For others, it’s a time to reflect on the year that’s passed, the progress that’s been made, and the achievements to come. If you own or operate a retail store, you likely fall into both categories at once. 2022 is just around the […]

Three Easy Ways to Get Your Store Signage Holiday-Ready

It’s that time of year…holiday classics will be playing on a loop for the next month and a half, and wherever you go, it feels like Christmas is in the air. No matter what your business sells, you want your customers to have a great experience in your store, and throughout November and December, that […]

3 Top Tips for Black Friday Signage in 2021

Black Friday is quickly approaching once again on November 26th. Are you prepared? At this point, your digital marketing strategy for the big day is probably set, your print mailers are designed and possibly on their way to potential customers, and your sales strategy is in place. Black Friday is the biggest shopping day of […]

3 Tips to Create the Most Effective Signs

3 Tips to Create the Most Effective Signs “Sign, sign, everywhere a sign” the classic hit from the 70s goes. Well in 2021, we have more signs than ever before. You can’t look anywhere without being hit with a billboard on the highway, digital screens in the elevator where you live, or Covid protocol signage […]

How to Update Hospitality Signs for the Post-Pandemic World

While many of us are ready to get out of town (literally!) and do some traveling, we will be doing so in a world still very much affected by the Covid-19 pandemic. Signage used in hotels will be much of what we’ve seen everywhere else, except that hotels have a distinct responsibility to make their […]

How to Prepare for Trade Shows Post-Pandemic

The return of trade shows is inevitable. Trade shows give businesses an opportunity to meet face-to-face with many clients and prospects within a short period of time, which is a great way to build relationships quickly. But when we think about trade shows, many of us imagine packed convention halls, lots of hand-shaking, and close […]

How to Make the Most of Real Estate Signage

Are you looking for ways to spice up your real estate signage and make it stand out? In the real estate market, it can be difficult to differentiate yourself from the competition when you’re not physically there to tout your brand, but your signage can be there to speak for you – you just have […]

Let's Talk

The Optic Signs Blog