Optics Signs Blog | Tips on Business Sign Design and Marketing

3 Top Tips for Black Friday Signage in 2021

Black Friday is quickly approaching once again on November 26th. Are you prepared? At this point, your digital marketing strategy for the big day is probably set, your print mailers are designed and possibly on their way to potential customers, and your sales strategy is in place. Black Friday is the biggest shopping day of […]

3 Tips to Create the Most Effective Signs

3 Tips to Create the Most Effective Signs “Sign, sign, everywhere a sign” the classic hit from the 70s goes. Well in 2021, we have more signs than ever before. You can’t look anywhere without being hit with a billboard on the highway, digital screens in the elevator where you live, or Covid protocol signage […]

How to Update Hospitality Signs for the Post-Pandemic World

While many of us are ready to get out of town (literally!) and do some traveling, we will be doing so in a world still very much affected by the Covid-19 pandemic. Signage used in hotels will be much of what we’ve seen everywhere else, except that hotels have a distinct responsibility to make their […]

How to Prepare for Trade Shows Post-Pandemic

The return of trade shows is inevitable. Trade shows give businesses an opportunity to meet face-to-face with many clients and prospects within a short period of time, which is a great way to build relationships quickly. But when we think about trade shows, many of us imagine packed convention halls, lots of hand-shaking, and close […]

How to Make the Most of Real Estate Signage

Are you looking for ways to spice up your real estate signage and make it stand out? In the real estate market, it can be difficult to differentiate yourself from the competition when you’re not physically there to tout your brand, but your signage can be there to speak for you – you just have […]

5 Outdoor Business Sign Ideas for Spring

Spring is (finally) here, and if all goes well, it’ll soon be time to welcome back outdoor dining, pop-up shops, weekend farmers markets, and outdoor shopping. While we welcome the warmer weather, the shift in restrictions means you may have to find creative ways to bring your business outdoors this year. 1. Outdoor Signage for […]

5 Signs It’s Time to Invest in New Signage for Your Business

Has your business been around for many years? Is your signage in need of a redesign or just a refresh? Whether it’s because your signage has aged due to weather, style, or even your personal taste, here are 5 signs it’s time to invest in new signage for your business. 1. Your Business is in […]

How to Choose Logo Colours That Sell

Coming up with a business plan, getting funding, and finding the right target market are all core parts of starting a business. And while all of these take time and effort, they can also be tweaked to alter opinions and change minds as your business establishes itself. But did you know that it takes all […]

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