Optics Signs Blog | Tips on Business Sign Design and Marketing

How to Prepare for Trade Shows Post-Pandemic

The return of trade shows is inevitable. Trade shows give businesses an opportunity to meet face-to-face with many clients and prospects within a short period of time, which is a great way to build relationships quickly. But when we think about trade shows, many of us imagine packed convention halls, lots of hand-shaking, and close […]

How to Make the Most of Real Estate Signage

Are you looking for ways to spice up your real estate signage and make it stand out? In the real estate market, it can be difficult to differentiate yourself from the competition when you’re not physically there to tout your brand, but your signage can be there to speak for you – you just have […]

5 Outdoor Business Sign Ideas for Spring

Spring is (finally) here, and if all goes well, it’ll soon be time to welcome back outdoor dining, pop-up shops, weekend farmers markets, and outdoor shopping. While we welcome the warmer weather, the shift in restrictions means you may have to find creative ways to bring your business outdoors this year. 1. Outdoor Signage for […]

5 Signs It’s Time to Invest in New Signage for Your Business

Has your business been around for many years? Is your signage in need of a redesign or just a refresh? Whether it’s because your signage has aged due to weather, style, or even your personal taste, here are 5 signs it’s time to invest in new signage for your business. 1. Your Business is in […]

How to Choose Logo Colours That Sell

Coming up with a business plan, getting funding, and finding the right target market are all core parts of starting a business. And while all of these take time and effort, they can also be tweaked to alter opinions and change minds as your business establishes itself. But did you know that it takes all […]

Optic Signs Answers All Your Frequently Asked Questions About Car Wraps

Car wraps are an amazing way to promote your business. Your car can be your driving advertisement, showing your business off to hundreds or thousands of viewers every day. Even left out in a parking lot, your car wrap continues to work for you. So is it worth getting your car wrapped? How long do […]

A Sign of the Times – How Signage Has Kept Us Motivated During COVID-19

As we reflect on this past year, we have certainly witnessed more “signs of the times” than ever before. Signage has been a great way to portray messages that we just haven’t been able to say in person. “Stay 6 feet apart”, “Please remember to social distance”, “Please wash your hands before entering”, are some […]

Say it With Signage – An Optic Signs Holiday Gift Guide

Looking to express your thanks and appreciation to your customers in a big way during the holidays? This has been an unprecedented year for all businesses, and those who have been lucky, have been so because of loyal customers. So why not get personal and creative and say it with signage? At Optic Signs, we […]

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