Optics Signs Blog | Tips on Business Sign Design and Marketing

5 Outdoor Business Sign Ideas for Spring

Spring is (finally) here, and if all goes well, it’ll soon be time to welcome back outdoor dining, pop-up shops, weekend farmers markets, and outdoor shopping. While we welcome the warmer weather, the shift in restrictions means you may have to find creative ways to bring your business outdoors this year. 1. Outdoor Signage for […]

5 Signs It’s Time to Invest in New Signage for Your Business

Has your business been around for many years? Is your signage in need of a redesign or just a refresh? Whether it’s because your signage has aged due to weather, style, or even your personal taste, here are 5 signs it’s time to invest in new signage for your business. 1. Your Business is in […]

How to Choose Logo Colours That Sell

Coming up with a business plan, getting funding, and finding the right target market are all core parts of starting a business. And while all of these take time and effort, they can also be tweaked to alter opinions and change minds as your business establishes itself. But did you know that it takes all […]

Optic Signs Answers All Your Frequently Asked Questions About Car Wraps

Car wraps are an amazing way to promote your business. Your car can be your driving advertisement, showing your business off to hundreds or thousands of viewers every day. Even left out in a parking lot, your car wrap continues to work for you. So is it worth getting your car wrapped? How long do […]

A Sign of the Times – How Signage Has Kept Us Motivated During COVID-19

As we reflect on this past year, we have certainly witnessed more “signs of the times” than ever before. Signage has been a great way to portray messages that we just haven’t been able to say in person. “Stay 6 feet apart”, “Please remember to social distance”, “Please wash your hands before entering”, are some […]

Say it With Signage – An Optic Signs Holiday Gift Guide

Looking to express your thanks and appreciation to your customers in a big way during the holidays? This has been an unprecedented year for all businesses, and those who have been lucky, have been so because of loyal customers. So why not get personal and creative and say it with signage? At Optic Signs, we […]

How to Increase Sales Through In-Store Display Advertising

Have you ever walked into a store determined to get just one thing, but found yourself buying one, two, three, or four more items than you stopped in for? It happens all the time! And one reason is effective in-store display advertising.

Are Your PPE and Safety Signs Updated for the New Normal?

If your business is open to the public at the moment, you know how strict the measures are to ensure the health and safety of your customers and your staff. Reminding everyone of the rules for your particular establishment has been a key part of remaining open for business, and signage has been one of […]

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