When it comes to choosing the best fonts for your signage, everyone’s preferences are subjective – but there are a number of universally-accepted design principles to remember when picking the most effective promotional signage fonts.
For example, some fonts look like they were designed for large promo signs, while others work better in the tinier constraints of a small sign. Other fonts may look great on your computer or design program, but pale in comparison when replicated in physical form.
So without further ado, scroll on as we answer the question as old as time: What are the best fonts for promotional signs?
The print and sign experts at Optic Signs in Kelowna have come to a consensus on the five best fonts for promotional signage, in no particular order:
That’s not to say if a font that you’re drawn to that isn’t on this list means your promotional signage will be a disaster. For all you know, the next font on our list may’ve been yours.
You’ll notice a common theme among our five choices – these are font classics. They’re used quite commonly, and there’s a reason for that: They work. Other timeless fonts, like Times New Roman and Arial, are strong contenders to this list, too.
Since there are hundreds of fonts at your disposal, and you may not want to stick to the five we’ve mentioned, we should point out three fonts that have no business being printed on any form of promotional signage:
Are you in the sixth grade and working on a project? No? Then stay away from Comic Sans.
The calligraphic nature of the Papyrus font makes it difficult to use, so don’t bother. There’s a reason it was dubbed the ‘world’s second-most-hated font’ (no, really).
Finally, forget any fonts that are script or grungy; we don’t mind the creativity and style, but this just comes down to legibility, which these types of fonts are weak in.
For large-format signage, including banners, posters, canvas prints, outdoor rigid signs, etc., consider these best practices when it comes to fonts:
If you need help picking fonts for your signage – or just need assistance designing your signage altogether – connect with one of our sign print experts today for a consultation!